Friday, May 31, 2019

Franklin Roosevelt: Man of the Year :: History

Franklin Roosevelt Man of the YearAssuming the Presidency at the depth of the Great Depression, Franklin D. Roosevelt helped the American people regain faith in themselves. He brought hope as he promised prompt, vigorous action, and asserted in his Inaugural Address, the only thing we have to fear is fear itself. When the nation was at its worst, Roosevelt was at his best. In his first 100 days in office, Roosevelt pushed through many new programs in order to help fix the problems of the depression. unity of these programs being the TVA (Tennessee Valley Authority), which was established to create dams on the Tennessee River providing desperately needed jobs and hydroelectric power to the surrounding area. Roosevelt established many more programs with many variant intentions. Some of these programs like the AAA (Agricultural Adjustment Act), which was created to raise farm produce prices. This particular program paid farmers to leave land unseeded and to slaughter livestock, which in turn raised the prices by decreasing the supply and increasing the demand. There were more of these programs like the CCC (Civilian Conservation Corps), which helped establish work. This particular program employed many young Americans by providing jobs such as planting trees, creating parks, and making roads. These programs were often considered as make work programs by the public. The public often did non think that jobs such as the planting of trees were significantly important. Roosevelt on the other hand knew that by planting trees hed help bring the disseminate bowl to an end and ensure that it would never happen again. Roosevelt also helped reinstate the nations faith in our banking system as well. He created a banking holiday to shut down all of the banks and only re-open those that were stable enough to conduct business. He also created the FDIC (Federal Deposit Insurance Corporation), to insure bank accounts up to $5,000 and to ensure that a great depression would ne ver again be a concern for Americans. After Hitler took power in Germany. Roosevelt asked to increase the amount of capital spent on national defense. This created the only peacetime draft that was known to this point. Many Americans went to train with the U.S. army. The United States under Roosevelt was quickly preparing for a new war, which seemed close at hand. After the attack on Pearl Harbor by the Empire of Japan, Roosevelt asked congress for a declaration of war.

Thursday, May 30, 2019

COMPASSION FOR THE SOULS WHO INHABIT HELL :: essays research papers

Dantes Inferno is a 14th- century poem that seems calculated to cause the greatest possible pain to a 20th-century humanist, or to anyone who is attracted to Christianity because of its compassion and belief in the possibility of redemption. The graven image of the Inferno has precious little compassion and no forgiveness. He was the God who not only turned a blind eyeball to Belsen, but also exercised great ingenuity in constructing His have got blood-chilling concentration camp, where sinners should suffer, not only during their brief lives, but for all eternity. What is particular about Dantes God is that He consigns sinners to their particular circle in Hell according to an immutable tariff of offences. No attention is paid to mitigating circumstances, or the idea of doing justice to the item-by-item soul before the Divine Court. Hell, in short, was made on exactly the lines that the present Home Secretary would wish to impose on our present sentencing system. How do we reco ncile the enjoyment of a great poem with what must seem, to many of us today, a repellent theology? Ulysses may best capture our own views in his speech to his sailors. He celebrates the dignity of man and says "You were not bornto live as a mere brute does/ But for the pursuit of knowledge and the just". But such sensible humanism is, apparently, no better than the excuses of the gluttons and the adulterers. Ulysses is condemned as a thief and must suffer in Hell. In an admirable state to Robert Pinskys translation, John Freccero deals with past attempts to enjoy the poem without revulsion. Coleridge advised us to "suspend disbelief" and enjoy the poetry without accepting the theology. Erich Auerbach suggested we separate "Dantes didactic intent from his government agency of representation", and held that the reality of the condemned characters overwhelmed their allegorical meaning. Perhaps we should simply remember how Dante suffered from the ruthless po wer-seeking and political intrigue in Florence and take Hell as an accurate effect of politics today. George Steiner, the distinguished critic and polymath, has suggested in his book In Bluebeards Castle that the Holocaust is the Christian idea of hell made real and that the most lettered guide to the camps is actually Dante. Robert Pinsky, the recently appointed poet laureate of the United States, was asked to comment on this notion in an interview in The Forward that marked the effect of the poets acclaimed translation of Dantes Inferno.

Wednesday, May 29, 2019

The Long Road to Graduate School :: Graduate Admissions Essays

The Long Road to Graduate School   In his poem, The Road Not Taken, Robert Frost wrote, Two roads diverge in the woods, and I took the one least traveled by/ And that has made in all the difference.  In this poem, the narrator had a choice of two roads.  However, Ive discovered that life is a picayune more complicated.  Sometimes the path we embark on is not always the one we choose.  Sometimes we are pushed or pulled in certain directions and we have to act to our environment.   My path to a college education has been filled with bumps, potholes, detours and roadblocks. The signs often read yield and do not enter.  The path has not always been clear, but Ive kept my look opened, focused on the road ahead, and the experience has made all the difference.   During my freshman year in high school, my mother remarried and I had to move from Colorado to Kentucky.  iodin year later, we relocated back to Colorado after they divorced.  During my junior year in high school, my mother remarried again and I had to change schools again, although we remained in Colorado.  Thus, I did not have a sense of continuity during high school and although I recognized that my path would lead me to college, I was not puddle to redact myself to school full time. Instead I went to work full time as a grocery clerk and worked my way up to assistant manager.  I then moved into customer service work and finally fell into an advertising manager position. I took several night courses during this period until I was ready to commit to school full time.  Although I could have continued with work, I knew that it was not what I wanted to do and once I committed myself to attend school and realized that I wanted to study Sociology, I have proven myself to be an above average student.  This past year, I earned all As in my courses.

Everything about Marijuana Essay -- Illegal Drugs Narcotics Cannabis

I think people need to be improve to the fact that marihuana is not a drug. marihuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the g all overnment the business to say that God is wrong? (Willie Nelson) marijuana is a mind-blowing product, meaning that it interacts with the central nervous system and can alter perception, mood and behavior. It is widely and illicitly use by umteen people all over the world. Marijuana is used for its euphoric feeling and pleasure when boobd, but also for its medical purposes. Marijuana comes from two main flowering plants, hempen necktie Sativa and Cannabis Indica. Cannabis Sativa plants be generally tall, thin plants with narrow leaves and a rather light green color. They argon natively grown in Mexico, Colombia, Thailand and S exposeheast Asia. In contrast, Indica plants grow in hash producing countries like Afghanistan, Morocco and Tibet. They are shorter, have broader leaves and usua lly look bushier than Sativa plants. Sativa plants are used more(prenominal) often for smoke, and said to have a stronger effect than the Indica plant. such(prenominal) plants usually grow in the wild, but some people illegally grow marijuana in their homes, using special lights and growing tools. There are many substances in marijuana, over 400 known. The substance that creates a person to get ? gamey? while smoking marijuana is called THC (tetrahydrocannabinol). THC is a type of cannabinoid which is a strong chemical in the plant, found in the flower or buds, stems and leaves. The higher content of THC is usually found in the buds, the most smoked part of marijuana. When weed is smoked, the THC goes straight by means of the blood stream, into the lungs and the brain. tribe usually start to feel ?hi... ...ers are also used to roll loose marijuana. The filled cigar or swisher would be split in the middle, emptied and the marijuana would be added and then the blunt would be roll ed. Other popular smoking items are water pipes, or bongs and just normal pipes. Bongs filter out the marijuana through the water and most of the THC is inhaled. Pipes come in many different shapes, colors and sizes and are sold at just almost any smoke shop. Vaporizers are also used, mostly for medical purposes though, which filter out the marijuana but are very costly. Pot does not always have to be smoked. It can be cooked into foods or even made into teas. Marijuana is one of the oldest cultivated plants in the world. After many centuries of using marijuana, it has become a tendency for many people. It is smoked around the world today, and just about anyone can get their hands on this drug. Everything about Marijuana Essay -- Illegal Drugs Narcotics CannabisI think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the righ t to say that God is wrong? (Willie Nelson) Marijuana is a psychoactive product, meaning that it interacts with the central nervous system and can alter perception, mood and behavior. It is widely and illegally used by many people all over the world. Marijuana is used for its euphoric feeling and pleasure when smoked, but also for its medical purposes. Marijuana comes from two main flowering plants, Cannabis Sativa and Cannabis Indica. Cannabis Sativa plants are generally tall, thin plants with narrow leaves and a rather light green color. They are natively grown in Mexico, Colombia, Thailand and Southeast Asia. In contrast, Indica plants grow in hash producing countries like Afghanistan, Morocco and Tibet. They are shorter, have broader leaves and usually look bushier than Sativa plants. Sativa plants are used more often for smoking, and said to have a stronger effect than the Indica plant. Such plants usually grow in the wild, but some people illegally grow marijuana in their hom es, using special lights and growing tools. There are many substances in marijuana, over 400 known. The substance that creates a person to get ?high? while smoking marijuana is called THC (tetrahydrocannabinol). THC is a type of cannabinoid which is a strong chemical in the plant, found in the flower or buds, stems and leaves. The higher content of THC is usually found in the buds, the most smoked part of marijuana. When weed is smoked, the THC goes straight through the blood stream, into the lungs and the brain. People usually start to feel ?hi... ...ers are also used to roll loose marijuana. The filled cigar or swisher would be split in the middle, emptied and the marijuana would be added and then the blunt would be rolled. Other popular smoking items are water pipes, or bongs and just normal pipes. Bongs filter out the marijuana through the water and most of the THC is inhaled. Pipes come in many different shapes, colors and sizes and are sold at just about any smoke shop. Vapor izers are also used, mostly for medical purposes though, which filter out the marijuana but are very costly. Pot does not always have to be smoked. It can be cooked into foods or even made into teas. Marijuana is one of the oldest cultivated plants in the world. After many centuries of using marijuana, it has become a trend for many people. It is smoked around the world today, and just about anyone can get their hands on this drug.

Tuesday, May 28, 2019

Good Vs. Evil - Analytical Sentence Outline Essay -- essays research p

Theme Good and Evil Create a SocietyParagraph 1CENTRAL IDEA Conflicts heavily arise amidst the two topics of good and evil. THESIS SENTENCE Through common stories good and evil are portrayed through with(predicate) both protagonist and opposite view, creating morality and opinions, and how societies views have changed oer time. Paragraph 2TOPIC SENTENCE Common stories portray good and evil through both a protagonist and antagonist view.Paragraph 3 TOPIC SENTENCE Significant moral philosophy and opinions are shown in stories made up of good and evil.Paragraph 4 TOPIC SENTENCE Societies views have changes over time by the reality brought out in good and evil.Paragraph 5 CONCLUSION Good and evil represented the two different thoughts that occur through the mind of people during their extensive lifetime.Conflicts heavily arise between the two topics of good and evil. These conflicts can be extremely realistic or notably exaggerated. They both represent two powers that involve diffe rent emotions within your heart. Through common stories, good and evil are portrayed through protagonist and antagonist view, creating morals and opinions, and how societys views have changed over time. Common stories portray good and evil through a protagonist and antagonist view. The first thing I think of when I hear good vs. evil would be a fairy tale. As in most fairy tales, there is always a good khat and a bad guy. An example of this kind of story would be Beowulf, where as Beowulf is the protagonist ...

Good Vs. Evil - Analytical Sentence Outline Essay -- essays research p

Theme Good and Evil Create a SocietyParagraph 1CENTRAL IDEA Conflicts heavily arise between the deuce topics of nice and evil. THESIS SENTENCE Through common stories beneficial and evil are portrayed through both protagonist and antagonist view, creating morals and opinions, and how societies views have changed all everywhere time. Paragraph 2 payoff SENTENCE Common stories portray good and evil through both a protagonist and antagonist view.Paragraph 3 TOPIC SENTENCE Significant morals and opinions are shown in stories made up of good and evil.Paragraph 4 TOPIC SENTENCE Societies views have changes over time by the reality brought out in good and evil.Paragraph 5 CONCLUSION Good and evil represented the two different thoughts that occur through the mind of peck during their extensive lifetime.Conflicts heavily arise between the two topics of good and evil. These conflicts can be extremely realistic or notably exaggerated. They both represent two powers that involve different e motions within your heart. Through common stories, good and evil are portrayed through protagonist and antagonist view, creating morals and opinions, and how societys views have changed over time. Common stories portray good and evil through a protagonist and antagonist view. The first thing I think of when I hear good vs. evil would be a fairy tale. As in most fairy tales, there is always a good guy and a terrible guy. An example of this kind of story would be Beowulf, where as Beowulf is the protagonist ...

Monday, May 27, 2019

English Patient

This key passage is from Michael Nonnatives The English Patient, found in the first few pages of chapter four. Before, this passage, Hanna is session beside Llamas while he begins to describe his first expedition in the deserts in the asses. After, Llamas explained how he came to hate nations, but was attached to the desert as It could non be claimed or own. The passage between reinforces the Idea that Identity Is not fixed, It changes over time as people grow and gain experience.This Is made distinct through Almanacs character which Is portrayed through the symbol of the desert. Symbolism Is used to encapsulate plot elements that are crucial to the theme and allow the reader a deeper level of Interpretation of the novel. The desert represents transience It Is neither fixed nor unitary. Further, It cannot be claimed, owned or defined connatural to Almanacs Identity, which Is constantly shifting. Llamas explained The breeze that had been refreshing had gradually strengthened.Even tually we coked down, and the surface of the desert was changed. This demonstrates the deserts refusal to use anything artificial such as borders, or names as a landscape because its continuously changing by sandstorms, similar to how Llamas refuses to reveal his identity because it changes over time and does not reflect where he comes from. Identity is dynamic, and many factors are needed to create an identity. The reader is prompted to reconsider what hardly makes up an identity, what defines who are. Identity should be chosen rather than inherited.

Sunday, May 26, 2019

Business Strategy Game

Overview Looking back over the last 5 weeks of the Business Strategy Game there were several areas where Company emergent could live improved and did very well. This paper will provide an in-depth compendium of Emergents approach to managing their Emergent footwear bon ton, the growth experienced through the carry through, and lessons learned. In addition, recommendations for improvement are provided should the game be played again. Strategic vision of Emergent Always move forward . Emergent exists to create value for our shareowners on a wide term basis by building a business that enhances Emergent footprints.Usability The first week of the simulation game was the first compass point where Emergent suffered in comparison to the competition. From a human factors perspective, the game presents a significant amount of information overload that is difficult for any human to process all at erst with minimal to no training. The fact that the game comes with a 34 page manual speaks volumes to this point, and it is difficult to absorb all of the building complex information presented in this manual. There should have been a quick tips and key points of interest to get the students started and that was nowhere to be found.In addition, it was not obvious that there were pictorial matter tours for each and every page of decision points this wasnt realized until week 2. Again, this is a symptom of too much information bombarding a new user. This analysis is not provided to place blame on the game for some of Emergents issues, but rather to provide a human factors analysis of usability considerations (one convocation member is a certified human factors professional) to help improve future uses of this game and help provide students with the tools to succeed given the design drawbacks of the game interface and the human error impacts associated with the design.Recommendation Create a quick tips and facts sheet to assist the first time user with functionality. Con sider a more comprehensive overview of the position and a more representative demo of a few years of mock operation to illustrate how the software works. In addition, understanding the value of the idiot box tours and the industry reports earlier in the process is faultfinding for a team to be able to fully utilize the industry reports in effect from the start. Learning CurveIt took 3 years of decision entries, Y11-Y13, to fully understand how all of the decision elements interacted with one another to drive or negatively impact profits, which caused some decrements in company performance initially. In addition, it also took 3 years to fully understand what the industry and the counterintelligence data was indicating and how to effectively apply it to Emergents competitive advantage. However, once the data was better understood and applied effectively the company was able to be turned around from a negative profit and credit rate situation.Recommendation Understanding that some of the importance of the game is learning how things work and how decisions impact a companys bottom line, it would be beneficial to have a few practice trials to initially understand the game better than just trial and error. Capacity After consulting the players guide, the decision in year 3 was do to invest in increased capacity to consider the projected future growth demand in the Asia Pacific and Latin American region. This decision aboriginal in the game, without sufficient equity available from profits, caused Emergent to temporarily plunge in credit rating and profitability.Recommendation Ensure current capacity is utilized effectively and earning sufficient revenue to justify purchase of additional capacity based on projected growth data. Demand, Production and Inventory Understanding the interplay between the gross revenue forecast for the coming year, warehouse costs for inventory, required harvest-homeion distribution and impact of reject costs was critical for ensu ring that the company was able to deliver and meet the market demands and achieve profitability.Unfortunately, it took several years before it was clear how to manage distribution effectively and more time should have been spent entering decisions more carefully for the first 3 years. In addition, more aggressive investment in facility upgrades would have improved costs incurred with facility inefficiencies, worker productiveness and rejected product costs. Recommendation Invest more time in the analysis of the market and the decision making process to ensure decisions are complimentary.This is critical in order to attain adequate production levels to meet market demands, achieve minimum surplus and no inventory shortfalls to reduce costs incurred from incompetent warehouse usage, and invest in facility upgrades early on to reduce reject costs and increase net revenues with more sellable products for increased long term earning potential. Pricing, Model Availability, and S/Q rating The ability to effectively price the product at a level to reach the widest possible market is intemperately dependent of differentiation from the market with grapheme and model availability.Initially, the team favored focusing on fewer model generated in favor of differentiating via higher quality models and creating a niche market. This tactic worked initially, however it allowed the competition to gain a competitive advantage through larger variation of product offerings at trim back quality. Recommendation Invest early on in product model availability to increase competitive edge. The ability to offer more product choices join with Emergents focused on higher quality products could have increased the return on equity achievable in the later years.Advertising and repute Appeal Emergents initial investments in advertising and celebrity shrinks were very conservative and minimal in terms of celebrity contracts for the first few years. It took several years of activity to full y appreciate the gains realized by competitors from more aggressive advertising tactics and celebrity endorsements. More aggressive contract biding and advertising was attempted for years 15-18, but the profit potential was not as great had this been a strategy used from the very beginning.In many cases, Emergent lost out on a number of contracts for low bids. Recommendation To increase Emergents market share and selling point of its product lines, Emergent should increase the number of celebrity contract bids and the associated bid amounts to attain a larger market share and increased revenues. Summary Successful and advanced businesses are built on strong and cohesive teams, effective strategies and the ability to recognize and seize opportunities before the competition. Emergent could have benefitted from stronger team interaction and communication.The softness to work cohesively as a team decreased Emergents ability to maximize the companys performance profits by supplement t he skills of each player effectively and strategically. The more eyes on the problem the better and more innovative the solution and the higher the likelihood you will separate strategic opportunities to increase performance and long term success. Had there been stronger and greater team interaction, certain opportunities for Emergent may have been more obvious or recognized earlier in the game simulation helping to create a greater competitive edge.

Saturday, May 25, 2019

International Business: Globalisation and Its Challenges Essay

IntroductionIn this essay, I will be focusing and discussing on study challenges faced an international business concern due to disputes in socialization at the country or region the business is or was operating. For this essay, I have identified surpass spoil Co Inc as one international business and a case study that had faced major challenges in their operations in the coupled Kingdom. collectable to the major cultural challenges faced by Best Buy Co Inc, they had since ceased their operations in the coupled Kingdom and their venture there is deemed as unsuccessful. Best hardly Co. Inc was incepted in 1996 in the United States of America. It is a leading multi-channel worldwide retailer and technology product and services developer. In 2010, Best Buy forayed in to the United Kingdom with a joint venture with UK-based mobile phone retailer, Carphone Warehouse after a 50% purchase of The Carphone Warehouses retail division. As the world is plunged into a receding during th at period, Best Buys initial plan to get in the grocery store in 2009 was pushed back and it seems like they had ran into trouble sluice before they started.BodyBest Buy failed due to a few major challenges that they faced during their venture in United Kingdom. To name a few, they entered the grocery store in United Kingdom when the world is experiencing a recession. They are also overly ambitious in aiming to establish over 200 megastores in the United Kingdom and they faced major challenges in the shopping culture of the English consumers and the far-flung locations of their megastores play a part in their failure too.When Best Buy enters the United Kingdom market in 2009, much of Europe is experiencing and is affected by a recession. While the British pound is still one of the strongest financial economies in the world, they are still nonetheless affected by the recession in Europe. It is understandable that when a recession hits, consumers tends to go easy on their spend. existence a giant American electronic retailer, Best Buys venture into United Kingdom during a time of recession will indefinitely affect their businesses. Consumers will be more wary of how they will spend their money. It is non everyday that you need to buy a new television driven or refrigerator. It is this lack of foresight on Best Buys part that leads to their failure in United Kingdom. Best Buy fails to see that the recession in Europe will affect the economy of United Kingdom. As its neighbour suffers the brunt of recession, United Kingdom will certainly feel its effect too.In United Kingdom, ab let on 42% of all adult employees are provisioned for occupational pension. Recession has affected the populations attitudes to savings and their ability to save. Two fifths of hoi polloi in United Kingdom, which is about 41%, can only save little for their retirement due to the economic downturn. Nearly a third, 32%, of sight in United Kingdom with a pension and not retired be lieve the economic downturn has affected the size of their pension pot to a huge extent, and 18% say the recession has put retirement lower on their list of priorities. The management of Best Buy fails to identify this economic and savings culture of the people of United Kingdom and it contributed to their failure in their venture there. When people have fewer saving, they will realign their priorities. They will me more wary of their spending and will try to save as much as possible. They need not get a new television set or refrigerator and would quite an save the money for rainy days.When Best Buy enters the UK market, they are already having two major electronic retailers, Dixons Retail and Comet Group. These names has been synonymous to the people of UK and are having for more number of stores in the UK as compared to Best Buys 11 Big Box stores which are located in out of town locations. The management of Best buy should have considered these factors of local competitors and understand the approach that should be taken before entering the market in UK. The market for electrical in UK is already small enough for two local retail giants, what more with a third retailer from abroad? Comet and Dixon are already finding it difficult to thrive, let alone an external brand like Best Buy. These are the type of signs and pointers the management of Best Buy should look into sluice before they enter the UK market for electrical retailer. They should take note of the size of their prospective competitors should they enter the market and understand how they can birth a difference in the electrical market in UK.Rapid technological changes and developments have also changed the way people in United Kingdom shopped. As a lot of electronic shopping moved online, so does the shopping habit of United Kingdoms customers . Best Buy made a drop off of adopting a strategy in locating its large outlets in out of town and out of the way locations. beingness a new business that is not of local origin, this mistake has made the brand more obscure. Best Buy would have to make a huge marketing effort just to make customers head down to their stores.And with the emergence and ease of online shopping, this strategy adopted by Best Buy just puts the customers off. They would rather make purchases online given the convenience of it, rather than making the long journey down to the stores when prices of fuel have also increased. in that respect are also too few Best Buy stores in the UK as compared to its local competitors. Dixon has over 600 stores while Comet has some 250 stores as compared to Best Buys 11 which are in out of town location. Due to this, they are unable to create an impact to the electric retail market.Another reason why Best Buy fails in UK is due to its brand recognition. Being a foreign brand name, Best Buy must create a good sense of brand awareness for its business in UK. There are reports that some consumers in UK think that Best Buy i s a grocer retailer instead of its nature of business, which is electric. Its brand awareness was not spread rapidly. This is peradventure due to the simple fact that that people do not go to an electric store everyday or week as compared to a supermarket for instance. why would anyone want to get a television set every week, as compared to someones need to purchase groceries for consumption? Even advertising did not help for Best Buy. An actor narrated the adverts with an American accent leading consumers in UK to comment on why the brand is so American. This comment just proves to express how ignorant the marketing department of Best Buy is wen trying to market the brand in the UK.These are some of the problems identified that has contributed to the failure of Best Buy in the UK. In my opinion, it is mostly due to the lack of foresight by the management of Best Buy and their failure to address these shortcomings before they enter the electric retailer market in the UK. With bett er foresight and understanding of the cultures in UK by the management, Best Buy might not have failed in its business venture in the UK.

Friday, May 24, 2019

Massengill’s Department Store Essay

1. The utilitarian approach seems to best describe Marv Heimlers turnaround strategy at Massengills. I think so because his decisions would result in the majority of employees keeping their jobs although a smaller amount would be laid off. This shows he is doing whats best for the company and still seeks the interest of the greater number of people. To him, if he had not made the decisions he made, everyone would be out of a job. a) Individual approach was not appliedb) Moral approach was not applied employees werent given reasons why they were being terminated and the way in which termination process was done was very harsh and inconsiderate. c) Justice approach was not applied, employees werent treated fair and equal. Example people with long years of services were treated the same as new workers .2. I would place Heimler at the brand conventional level of moral development because he implemented his plan for change knowing that there would be persons with different views. He jus tified his actions by his personal beliefs and put the future of the company first. His actions showed that he was firm in his decisions, looked at the greater good of the company as a whole and and sets his have principles.3. To avoid the problems he was facing, Marv Heimler could have met with employees and informed them about the state of the company and that layoffs were inevitable. This would have given the employees sufficient notice to seek out other jobs.If I were in his position after the company started doing well again I would give some kind of financial compensations to employees that were laid off. Also, if there are positions ready(prenominal) in the company I would train and rehire them as they were loyal employees to the company throughout the years. New employees coming into the company should get some kind of education before being fully employed.

Thursday, May 23, 2019

Paul Lutus Advertising Essay

In his article authorize Consumer Angst written in 2007, Paul Lutus claimed that No matter how adjust any single advertisement is, modern advertising, taken as a whole, tells a lie that you need the thing be advertised. To explain his point, Paul Lutus elevate claims that valuable consumer healthys need not be advertised because it is a necessity by itself and no promotion is needed for it to attract and obtain sales. Moreover, he explained that the tonicity of the product should speak for itself and there is no need to waste companys money asserting the obvious.In his above-mentioned arguments, Paul Lutus evidently focuses only on one aspect of advertising which is to sell. He missed to appreciate the other function of advertising which is to in course of instruction. Advertising, as defined by Wikipedia. org, is the form of communication whose purpose is to inform potential customers rough products and attend tos and how to obtain and use them. The primary purpose of adv ertising is to create public awargonness ab go forth a certain product or service that is being advertised. It aims to communicate to the intended audience that such a product or service exists.As Taflinger (1996) claims the basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in predilection to another. Advertising is usu exclusivelyy used to create a unique image that will be identified to a product or service. The message that is being communicated usually highlights the best features of the product its uniqueness, usability, best characteristics, etc. that will customers attention to it. After providing information on the product or service features, advertisings goal is to entice customers to try out the product.It is therefore safe to claim that the end-goal of any advertisement is to generate sales in call of product or service. However, while it is true that every advertising campaig n is aimed at generating r unconstipatedue for the brand that is being advertised, it is not proper to claim that all advertisements are lies. Even premium brands such as Nike, Armani, Prada and others do advertise their products. These brands are sought after and have all proven to be of good quality. But these brands still invest on advertisement. Advertising has conk an important part of todays business.With new products sprouting like mushrooms everyday, competition has become stiff and advertising has taken a big role in allowing the product or service to compete in the market. In his article entitled Educating the Consumer about Advertising Some Issues Stephen Gotlieb (1991) explains that advertising promotes competition among producers of products and services, keeps prices low through the development of mass markets, encourages store owners to stock a variety of items, supports free human face by funding media sources, and spurs invention.The more you are seen and understo od by your customers, the bigger chance you have to stay in the mainstream. It is therefore important to go far you message through, so that your product or service gets noticed. Or else, your offer will just perish. Also, with the competition getting tighter, advertisers today cannot afford to rely on false claims for their products of services. With a lot of other options available in the market, a single wrong claim will trigger the customer to try out other product. It is the role of advertising to entice customers and encourage them to try out the product. formerly the customer is convinced with the advertising claim and decides to avail the product or service, it is now the role of the product to prove itself and embody what is being stated in the advertising claim. It is therefore crucial to communicate the message that best embodies the product. Once advertised, the product or service is already exposed to t he public eye and scrutiny. Unless the customer has already tried out the product or service, their perception of the product will depend on the advertisement. It will either make or break the future of the product or service depending on how you position the message about the product.Therefore, while an advertisement is typically used to create or alter the consumers perception of a product and accept them into buying it, it cannot be said that it is Alwaysa lie. For obvious reasons, advertisements only highlight the good side of the products or services. We cannot blame the advertisers to do this. While they are obviously banking on the good side of their offer, we cannot accuse them of telling us a lie. The beauty of advertising is it gives the customers the chance to evaluate the competing products or services even before purchasing it through the product claims.

Wednesday, May 22, 2019

Benefits of Medical Marijuana Essay

marihuana is perhaps unrivaled of the most controversial herbs rendered illegal by coupled States laws. Several sectors in the society pleader for the legalization of ganja. These arguments usually point out to the medical usefulnesss that ganja contains. The supposed medical benefits of ganja entertain been scrutinized by several scientific researchers and just about of these claims have been supported by studies. By looking objectively at these medical claims plunder help people be more aw atomic number 18 of the facts and the actual benefits that marijuana offers if there are any.Medical Benefits of Marijuana Medical marijuana, according to some studies can help relieve pain, nausea and muscle spasms. Although these illnesses may be sincere symptoms of more serious diseases, they are being experienced by a number of patients that are suffering from hepatitis and cancer among others. In this regard, medical marijuana can be a cheaper alternative for the treatment of th ese medical conditions (Legal Reefer, 2004). Another medical condition that marijuana can help treat is glaucoma, which impairs the vision because of intra-ocular pressure damage.The antecedent behind this is that marijuana helps relieve the pressure felt in the eyes, thereby preventing glaucoma from worsening and leading to eventual blindness. Glaucoma, interestingly, is the leading cause of blindness in the join States. With the use of marijuana, therefore, this cause of blindness can be mitigated and more people can cherish their sight for a longer time in their lives. Glaucoma and the pain associated with it can be relieved with marijuana (Legal Reefer, 2004).Other illnesses that marijuana helps treat includes tremors, unsteady gait, muscle pain, multiple sclerosis and spasms. Multiple sclerosis is one of the most debilitating neurological illnesses that afflict young adults in the US. With the help of marijuana, those who are suffering from epileptic seizures as well find he lp. Arthritis, dysmenorrheal, depression and migraines also benefit from treatment with marijuana. The Legal Reefer (2004) reports that some courts and agencies of the US organization have verified these findings.Two compounds, Cannabidiol and Caryophyllene, are present in medical marijuana. These two compounds are responsible for the medical effects of marijuana. Cannabidiol helps relieve inflammation, nausea, inflammation and convulsion (Grlie, 1976). In addition, it also helps inhibit the growth of cancer. Caryophyllene, on the other hand, is responsible for reducing weave inflammation. It usually comes in the form of oil and applied on the inflamed body part (Grlie, 1976).Even if the issue of legalizing marijuana is contentious in the United States, medical practitioners are coming to a consensus that medical marijuana is needed helpful in relieving up to 250 medical conditions. This number is too huge to be ignored by the greater majority in the society. Legalizing Marijuana The literature in support of medical marijuana is robust and continues to grow. Medical marijuana has been shown to support in the treatment of symptoms for AIDS and cancer. It can also serve as an immuno-modulator and analsgesic.Furthermore, it can help treat asthma and other emotional and bipolar disorders (Lucido, 2008). The American College of Physicians (2008) have also come up with a position paper in support of research concerning medical marijuana and the exemption of medical marijuana from the prosecution of the law. In their paper, the organization cited the health benefits of marijuana in stimulating appetite, in treating glaucoma, neurological and movement disorders and its use as an analgesic. The position of the ACP gives credence to the claims that marijuana can really function as a good medicine.The ACP, however, noted that there are adverse effects associated in marijuana. If smoked, marijuana can add-on the heart rate of the user and help decrease the blood press ure. In addition to this, there are other psychoactive effects that are of a more serious nature. These may be manifested in short-term memory impairment, reduction of motor skills, attention and reaction times. There may also be some difficulties in organizing and processing information given to the one who used marijuana.These effects are more severe for those who orally take medical marijuana. So this is certainly an adverse effect that should be carefully taken into account in the case that marijuana is approved as a medicine (Joy, Watson & Benson, 1999). consume marijuana also has important adverse effects similar to tobacco. If marijuana is smoked on a regular basis, it can help induce cancer, lung problems, motherhood problems and even bacterial pneumonia. When taken orally, medical marijuana has less lethal toxicity than other psychoactive drugs being used in the world today.Since medical marijuana will not be prescribed for smoking, then the dangers posed by the adverse e ffects will be mitigated and will be contained. In fact, these adverse effects are also within the acceptable range of effects present in other forms of medication. Marijuana To Legalize or to Remain Illegal? With the support of the ACP for the continuation of research for the medical implications of marijuana. With such support, the impetus for legalization will be picked up by those who are advocating for the legalization of marijuana.Another reason why people are pushing for the legalization of marijuana is the perceived economic benefits that it will bring to the government. Marijuana has often been compared with alcohol, which also have harmful contents but is being allowed to be marketed all over the country. If the government could legalize it, then it can derive huge revenues from the taxes and gross sales derived from marijuana. As it stands now, it is illegal. So the ones who benefit from the marijuana trade are the black market and organized criminals (Gerber & Sperling, 2004).Marijuana is similar to alcohol and tobacco. The major difference is that marijuana offers therapeutic and medicinal effects while tobacco does not and alcohol only helps enhance health minimally. According to Herer and Cabarga (1998), those who are getting rich with the black market want it to remain illegal because if it becomes legal, the money will then have to be transferred to the hands of the government. Conclusion What is needed now is to peach the right balance between maximizing the medicinal effects while mitigating the negative effects of marijuana.The answer to the question of legalization would be a controlled legalization. Marijuana could be used for medicinal purposes and alternative treatment. This means that it would have to be recommended by licensed physicians and that there should be a regulation in employ it in the same way that certain narcotic pain killers are regulated in the market. Marijuana should not be offered as an over-the-counter medicine o r offered like tobacco or alcohol as this would only make the negative effects of marijuana more prevalent in the society.With government legislation and strict implementation of the law, the medicinal values of marijuana would be used by society while its negative effects would be avoided. eccentric American College of Physicians (2008). Supporting Research into the Therapeutic Role of Marijuana. Philadelphia American College of Physicians. Retrieved 25 family line 2008 from http//www. acponline. org/advocacy/where_we_stand/other_issues/medmarijuana. pdf. Grlie, L (1976). A comparative study on some chemical and biological characteristics of various samples of cannabis resin.Bulletin on Narcotics 14 3746. Herer, J. & Cabarga, L. (1998). The Emperor Wears No Clothes Hemp and the Marijuana Conspiracy. spick-and-span Jersey Ah Ha Publishing. Joy, J. E. Watson SJ, Benson JA. (1999). Marijuana and Medicine Assessing the Science Base. National Academy of Sciences, Institute of Medicin e. Washington, DC. Legal Reefer. (2004). Marijuana Offers Medicinal Benefits. Retrieved 17 June 2008 from http//www. legalreefer. com/article4. shtml Lucido, F. (2008). Therapeutic Effects. Retrieved 25 September 2008 from http//www. medboardwatch. com/wb/pages/therapeutic-effects. php

Tuesday, May 21, 2019

Brazil and United States Healthcare Essay

AbstractThe topic of wellness c are has become the most pressing and ongoing palisades for not only the join States precisely also many other nations around the world. Many countries have implemented a universal wellness coverage for eld with outletive results. time the United States steps into a immature national health address course, the government dismiss observe brazils health care system to learn valuable less(prenominal)ons. The type of health care system a country chooses has a major effect on the countrys health care professionals. While comparing the health care professionals of the United States and brazil-nut tree, many similarities can be seen however, the United States can learn many lessons from Brazil.A Comparative Analysis of Health Care Professionals in Brazil to Those in the United StatesThe latest topic in the United States today, is the subject of healthcare reform in the United States. With the Patient Protection and Affordable Care practice (ACA) upheld by the Supreme Court in 2012, Americans everyplace have formed an opinion about the new national health care systemmost opinions viewing the national system as negative. However, some(prenominal) highly-developed nations similar to the United States have partaken in a national health care system for years. The large nation of Brazil has utilized a national health system since 1923, and has seen both positives and negatives. Many Americans see the supply and demand of health care professionals as a potential threat to the prox of the ACA and the United States as a wholea definite issue that has affected Brazil.In Brazil, health care is viewed as a constitutional right(a) being offered by private and government organizations and is an obligation of the state. Through the Unified Health System (SUS), public health care is universal and provided free of accuse to all Brazilian permanent residents. In addition to the United Health System, Brazilians also have private based hea lth insurance coverage which the wealthier creation can usually purchase, and Brazilians can be offered healthcoverage by their respective employers if available. As of 2003, 174.6 million Brazilian residents receiving benefits from the SUS were documented. Of the 174.6 million, 475,699 healthcare professionals pull rounded at heart Brazilian health care. In 2012, the total percentage of GDP spent on health expenditure in Brazil was at a four-year high of 9.3%.However, Brazils health expenditure is far lower than the United States health expenditure that spent a total of 17.9% in 2012. In Brazil the intermediate bread and butter forethought has been on the rise since 2000. In 2010, average Brazilian manners expectancy was reported at 73.5 years with a life expectancy for men at 69.7 and for women at 77.3. The infant mortality rate in Brazil has been decreasing over the years, but is still considered high for a developed nation. Maternal mortality rate in Brazil is also decrea sing in years and would be considered average compared to other countries. In an attempt to amend the national health care system in Brazil, the Brazilian government established the Mais Medicos program, or more doctors program, in 2013. The project was aimed to create close to 1,000 jobs for physicians to race to patients in the 22 states that have fewer doctors than the national averagemost of the states lying in the Northern region of the nation.In addition to their salaries, doctors are provided monetary aid to cover housing and sustenance per municipalities of the government. The program ordain employ physicians temporarily while the Brazilian government looks to incrrestraint attendance to Brazilian checkup schools over a short essence of time by offering substantial amounts of financial aid and increasing expenditures on medical school scholarships. Originally, the program was offered to Brazilian resident doctors only in an attempt to bring doctors from the more popul ated and urban areas to the rural and less populated areas. When few residential doctors applied, the Brazilian government extended Mais Medicos to Brazilian doctors who forgatherd their education overseas and foreign doctors. Prior to applying, it was suggested that applicants should have a general understanding of the Portuguese language in order to be accepted into the program.At the end of the application process, nearly 20,000 doctors had submitted applications with listed preferences of the cities that they wish to clip in. Doctors involved in the program are required to work 40 hours a week for three years and may work no longer than 6 years in the program. The physicians accepted into the Mais Medicos program receive 10,000 BrazilianReals (an equivalent to $4,501 US dollars) per month to spend on housing and necessities. During 2013, Brazilian President Dilma Rousseff imported nearly 11,000 Cuban physicians to serve in the program. Cuban physicians were to serve similar ho urs, but their salaries would be sent to the Cuban government who would distribute 40%-50% of the earnings to the physicians working in Brazil. This exchange has been an ongoing debate between the medical community of Brazil and its government. The benefits listed above are considered to be beneficial to physicians.The life expectancy, infant mortality rate, and maternal mortality rate are all at a good standing compared to recent generations in Brazil therefore, the physicians having these characteristics as a resume topic shows that they were a part of a change in Brazil. Although the Mais Medicos program seems to have some flaws and a definite group that disapproves of it, it also is seen by many to do well for the health care system in Brazil and has many supporters. The common problem in Brazil for health care professionals seems to be a lack of distribution of doctors into the more rural areas of the country. On average in Brazil, there are only 2 hospital beds per 1,000 peopl e. In the northern regions of Brazil, where more rural areas are found, the amount of hospitals per resident is lower than the average. Much ilk in the United States, doctors are very reluctant to the thought of beginning a practice in a small rural town. Reasons being that small rural towns are usually less populated and on average bring in less place income.In Brazil, the idea of practicing medicine in these depressed areas is even less glamorous because of the government involvement in health care. In these areas, practices receive less attention including lack of supplies and infrastructure. Physicians located within wealthier and more populous areas have slightly better access to equipment and infrastructure, but the conditions differ only slightly. Doctors are extremely rushed with a constant overflow of patients and consistently working in hot rooms with little air circulation. This is problem does not only exist in the public clinics of general physicians. Specialist phy sicians have a persistent flood of patients who do not need a specialists care, but seek the specialist because there is no general physician available. Another challenge that Brazils physicians face is the complete absence of electronic health records (EHRs).Although electronic health records can be difficult andpricy to implement, the benefits of them to a health system that lacks infrastructure can be monumental. EHRs improve quality, convenience, care coordination, practice efficiencies, and cost efficiencies. Implementing electronic health records would improve the quality of Brazils physicians work environment. The last challenge Brazil physicians face is the existence of corruption within the system. One example includes Brazils wealthier population compensable physicians under the table to treat them before others. While some patients are in fearful need of an operation or treatment, a wealthier patient has the opportunity to offer the physician an amount of money that wi ll sway the physician to treat their property before otherseven though the others have been waiting an extended amount of time.Unfortunately, these types of situations are not illegal in Brazil therefore, it happens frequently. In the United States, health care has only recently been provided as universal coverage. It is an ongoing debate to whether health care in America is a right or a privilege. The United States has always offered free health coverage to the elderly and the poorpaid for by taxpayers. In 2010, Medicare and Medicaid covered at least 112,979,783. In addition to Medicare and Medicaid, most of the American population has chosen to receive employer-based health coverage. The number of Americans with employer-based health coverage, however, has been declining since the discussion of the Affordable Care Act. Since the Affordable Care Act has come about, over 8 million people have signed up for coverage with 87% of the newly insured being previously uninsured. In 2012, the World Bank reported that there were 2.5 physicians per 1,000 people.In 2012, the total percentage of GDP spent on health expenditure in the United States was at a 17.9%. This total is far greater than the amount of GDP spent on health expenditure in Brazil. In the United States the average life expectancy has steadily increased over generations. The life expectancy reported in 2012 was 78.7 years. Although it would normally be a slight age difference, it is an incredible hoo-hah for life expectancy with Brazil at 73.5. The infant mortality rate in the United States has been steady over recent years at 6 deaths per 1,000 births. Maternal mortality rate is significantly lower in the U.S. than Brazil with Brazil at 69 deaths per 100,000 births and the United States at 28 deaths per 100,000 births. Overall, physiciansworking in the United States would have a greater professional advantage over those who practice in Brazil.Not only does the United States report superior statistics f or life expectancy, infant mortality rate, and maternal mortality rate, but the United States is generally a wealthier nation than Brazil. Because the United States has been a democracy for over 200 years and because of their general wealth, it is likely that the United States is in a better position to take over a health care system plan like Brazils. Much like Brazil, the United States new ACA health care plan has cut the uninsured rate in half and will uphold decreasing the number of uninsured over the next several years. In regards to the corruption that Brazil faces on a daily basis with the wealthy paying physicians under the table, the United States cannot completely rule out the possibilities of that happening within the new health care system. However, regulations and laws have been established to prevent such situations.While there are many benefits to becoming a healthcare professional in the United States, there are also some challenges. One of the great challenges tha t physicians in the United States will face under the ACA is the growing number of patients who need to be seen by a doctor. New patients will flood waiting rooms with problems that may be preexisting with no prior treatment. However, doctors may not mind seeing more patients per day, because the amount of insurance reimbursement doctors receive will continue to decline. This is because the Affordable Care Act not only sterilize out to achieve health care for more Americans, but it also set out to decrease overall health care costs.With the discussion of the ACA causing insurance reimbursement shrinkage and higher insurance premiums, it will become more costly to run a private practice. Overall, both the United States and Brazils health care system have their advantages and disadvantages. While American physicians are seek with shrinking reimbursements and a surplus of patients, Brazilian physicians are struggling with a lack of equipment and supplies and are challenged by corrupt ion regularly. While it seems that the United States is leaning towards a similar health care system to Brazils United Health System, Americans can correct the mistakes made by Brazil in regards to the treatment and use of its health care professionals.ReferencesThe Affordable Care Act A Quick Guide forPhysicians. (n.d.). National Physicians Alliance. Retrieved July 9, 2014, from http//npalliance.org/wp-content/uploads/NPA-ACA.Quick_.Guide_.for_.Physicians.041311.pBevins, V. (2014, January 6). Brazils president imports Cuban doctors to ease shortage. Los Angeles Times. Retrieved July 12, 2014, from http//www.latimes.com/world/la-fg-ff-brazil-doctors-20140106-story.htmlpage=1Elias, Paulo Eduardo M., and Amelia Cohn. Health Reform in Brazil Lessons to Consider. PubMed Central. N.p., n.d. Web. 8 July 2014. Retrieved July 1, 2014, from http//www.ncbi.nlm.nih.gov/pmc/articlesFlying in doctors. (2013, August 31). The Economist. Retrieved July 8, 2014, from http//www.economist.com/news/ame ricas/21584349-government-imports-foreigners-reach-parts-locals-dont-want-flying-doctorsKane, J. (2012, October 22). Health Costs How the U.S. Compares With other Countries. PBS. Retrieved July 9, 2014, from http//www.pbs.org/newshour/rundown/health-costs-how-the-us-compares-with-other-countries/LoGiurato, B. (2014, May 1). Heres How Many People Actually Gained Insurance Because Of Obamacare. Business Insider. Retrieved July 12, 2014, from http//www.businessinsider.com/how-many-people-signed-up-for-obamacare-2014-Squires, D. A. (2012, May 1). The mission of The Commonwealth Fund is to promote a high performance health care system. The Fund carries out this mandate by supporting independent research on health care issues and make grants to improve health care practice and policy. Support for . Issues in International Health Policy. Retrieved July 10, 2014, from http//www.commonwealthfund.org//mediThe World Bank. (n.d.). The World Bank. Retrieved July 12, 2014, from http//data.world bank.org

Monday, May 20, 2019

Contribution of Arts in the Uplift of Society Essay

The meaning of ruse has changed since the industrial revolution and a illumination has to come if we should be able to handle the problem from our own angle. First of all, the esotery of artifice must vaporise its limitation to specialists the mysticism around it the looking out for geniuses only. It is good to believe that in the future art may be explained in intelligent terms with greater clarity than it is possible today. Psychoanalysis already shows the mechanics of dreams, the role of the unconscious. The hope is justified that the mechanics of creative work and its sources will be uncover one day as well. This may be the preliminary step to understanding its necessary federation function and also its vital importance for the individual. He must be activized by doing instead of universe merely a receptive participant. Our mass-produced civilization, the tiresome work at the conveyor belts, the cheap narcotics precondition in records, books, papers, magazines, cinema, radio and, of course, the disappearance of leisure killed folk art. The artist who already started to become a specialist in the craftsman-guilds of the middle ages took over every aspect of its functions.Specialization was agonistic upon us through hundreds of uncurbed happening and their mostly unforeseen effects through hastened decisions in accepting and developing the machine as the only means of production through a first unexpected but later forced huge growth of population, profit motives, etc., all claimed today as providential or economic necessities. For the cartridge holder being, very few people know that the present form of specialization is a terrible tool against us, against piece nature. I am not speaking against the machine or the machine age. The machine is a splendid invention and will form the new basis for a more developed human society. just now after the glorious technomania of the twenties, we know today that man cannot have the outflank the machine until he has leanred to master himself. But how can he achieve this when he even does not know what he possesses, what his abilities and capacities are?He has delivered himself to thoughtless specialization which results in the development of certain of his faculties andas a consequence of thisin a rather unnatural passivity outside of his specialized work. People are taught that the best behavior of living is to buy other peoples energy, to use other peoples skill. In other words, a dangerous metropolitan dogma developed that the different subject matters are best handled by experts and no one should violate the borders of his specialized work of profession. So through the division of constancy and the mechanized methods not only the production of daily necessities and goods has passed into the hands of specialists but almost every way out for the emotional life as well. Today the artist-specialists have to provide for emotions. They are paidif they arefor that.The condemnable consequence is that the biological interest in everything within the spheres of human existence becomes suffocated by the tinsel of a seemingly easygoing life. Man who has biologically the potential to comprehend the realism with the entirety of his abilities, to conceive and designate himself through different media, the word, tone, color, etc., agrees voluntarily to the amputation of these most valuable potentialities. nobody proves better the lost stamp for the rudiments of human life than the fact that has to be emphasized today Feeling and thinking and their expression in any media be presbyopic to the normal living standard of man to live without them means starvation of the intellectual and emotional side of life as missing food means starvation of the body. The non-verbalized expression of feeling is what we may call art, but not art on a pedestal. Art is a residential area matter transcending the limitations of specialization.It is the most intimate language of the s enses, indispensable for the individual in society. Its function is to be a seismograph of the relationships of the individual to the world, intuitive re-creation of the balance between the emotional, intellectual and social existences of the individual. Everywhere in the world, since roughly 1910, young artists have seek to understand this. They searched for the best way to express themselves, to solve the problems which painting, sculpture, writing, composition brought to them. They did not search for art, but for sincere expression. Intuitively they returned to the fundamentals of the mediathe painter to color and light, the sculptor to volume, the house decorator to space, the composer to tone, the writer to the word. Their work opens the way to the lost emotional sensorial sources and to a kind of socio-biology of the human being. But yet there is a great lag in the peoples mind concerning the benefits of this approach.Nothing more surprising has happened in the life of a na tion, expcept perhaps in Russia, than the establishing of the Federal Art end in the United States of America. Though it started as a part of the Social Security Act of the WPA it grew in a short time beyond this relief aspect. The Federal Art Project gave the country a new valuation of the arts, badly needed as the pioneers bringing civilization over a unspotted with audacity and hard physical work could not see in the arts for a long time anything but luxury.The Federal Art Project broke down this fallacy. It represented a gigantic educational work, not in the sense that it brought art to the people or created art for the people, but that it tried to anchor it in, with, among, and of the people. Since the Federal Art Project is liquidated, a greater responsibility lies with the educators of this country than ever before. It is up to them to see that art should be a part of life. This could be done early, but not as a timetable subject segregated from the other branches of the cu rriclum, but as an interpenetrating reality with all of them. If the unity of art can be established with all the subject matters taught and exercised, then a real reconstruction of this world could be hoped formore balanced and less dangerous.

Sunday, May 19, 2019

Morality and Sister Essay

Apr 27, 2009 It is a ve ry moving story and when I read the book I cried my eyes out. If you have not yet read the book, do yourself a favor and do so. Some issues I What is the major bioethical issue in my sisters keeper 4 answers19 Apr 2012 P bents Who else has seen the ikon my sisters keeper 3 answers19 Sep 2011 My infants flight attendant lesson Issues? Yahoo Answers3 answers17 Aug 2011 What was a amicable issue , in the movie My Sister 2 answers29 Mar 2011 More results from answers.yahoo.comCNS Movie look into My Sisters Keeperwww.catholicnews.com/data/movies/09mv069.htmNEW YORK (CNS) The moral issues of My Sisters Keeper (New Line) are laid out for us even before the opening credits have finished rolling. narrator My Sisters Keeper (Review of the Film, a tothesource article ecclesiaofwomen.ning.com/forum/topics/my-sisters-keeper-review-of Jul 9, 2009 The film My Sisters Keeper depicts the confusion and suffering that The Island, My Sisters Keeper takes on a real-l ife issue commonly cognise as savior sibling. Technology, apart from any ethical or moral compass, has Ethical Issues On My Sister s Keeper Movie Free Essays 1 20www.sparknotes.com Literature Study Guides My Sisters Keeper In 2004, Picoult published My Sisters Keeper. Like most of her works, the novel takes on a range of morally complex issues, from the ethics of genetic My Sisters Keeper Health, Social, Ethical and Moral Issues.

Saturday, May 18, 2019

Ufone Organizational Development

Introduction of Organisation PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited), the largest operator in Pakistan. PTML was complete to operate cellular telephony. The confederation commenced its operations, under the brand name of Uf 1 from Islamabad on January 29 2001. Since Etisalat took only over PTCL in 2006,during the category as aconsequence of PTCLs privatization, 26% of its shargons were acquired by Emirates Tele conference pile (Etisalat). Being part ofPTCL, the worry of Ufone has withal been handed overto Etisalat.In September 2006, Ufone selected Huawei to deploy the nationwide GSM meshing at a contract value of above USD550million. Ufone adopted Huaweis new-generation GSM solution, including All-IP core network and BTS, toconstruct a GSM network covering 1,500 cities and towns of Pakistan. Ufone has a subscriber base of 20. 23 million as of September 2010. During2006 Ufone success fully completed the network expansion of Phase 4in existing as nearl y as in new cities and towns which amounted to more than than US Dollar 170 million. As aresult the additionbase of the Company hasincreased from Rs. 0 billion to Rs. 27billion. Ufone adopted the form _or_ system of government of simplified tariffs with nohidden charges, which resulted in positive impacts on total subscriber base, Ufone currently caters for international roaming to more than 195 stomach operators across 119countries and introduced International roaming facility for Prepaid subscribers in Saudi Arabia, United Kingdom, UnitedArab Emirates, Singapore,Portugal and Kuwait with last-place rates, featuring no security deposit and activation charges. GPRS roaming facility is available with more than 75 Live Operators across 59 countries.The Companyhas besidesbeen awarded a new License for providing cellular go in Azad Jammu Kashmir and thenortherly Areas. Organization structure Organizational structure defines how communication channel tasks be formally designed, g rouped and coordinated. Ufone is a modify structured disposal at branch level only overall the whole limitup is cardinalized. The agreemental structure is horizontal or lean. In this way flow of communication becomes genuinely easy and simple. It is split into disparate departments and separately department has a head which take decisions. All departments argon interlinked.The concept of departmentalization is in effect practiced at ufone. All departments contribute to the overall goal of the organization. Ufone has 7 departments. 1. Finance 2. Marketing 3. learning technology department 4. Customer operations department 5. Engineering dept 6. Sales dept 7. Human resource dept. black-tie complex body part or Informal Structure? When a company wants to compete in innovation, it needs to increase flexibility. Flexibility is maximized by aggregating work into larger, holistic pieces that be executed by team ups of nobleer wages, high accomplished workers.Giving the units their own condense strategys and decision-making federal agency to take advantage of local opportunities in regional or specialise product markets worrywise enhances flexibility. Keeping in view of all these factors the structure of Ufone is designed i. e. the overall Structure of the Ufone is Divisional (More flexible and innovative). Mainly Ufone has four regions and within those regions the structure is functional . The decision making authority is centralized at the top but within the regions it is decentralized i. e. egional heads imbibe to inform top management before making any decisions. This is what Ufone looks from the organizational hierarchy point of view. at that place are 7 contrary departments distributively headed by a Project Director. They report directly to the CEO. There are four BU (Business Unit) each Project Director is responsible for these eight divisions. BUs are divided geographically into three divisions * BU marriage (Peshawar to Jehlum , including Islamabad) * BU Central-1 (Gujranwala till Sialkot) * BU Central-2 (Multan till Rahim Yar Khan) * BUM South (Sindh and Balochistan)Nature of Organization Cultural Dimensions Organizational culture refers to a system of overlapd meaning held by members that distinguishes the organization from the some(a) other organization. Ufone is following clan culture which competitors are deficient in that term. Oriented organization looks like a very personal place, employee relations are determine around mentoring and nurturing, workplace looks like an extended form of family, a general encouragement of participation is the expression block of day to day routines of organization, and work is designed around flexibility and self sufficiency.Human development with high trust and openness is the basic agenda of clan oriented organizations. Ufone has hierarchy culture dominance, the only organization having a substantially various cultural orientation, to be singled out, is U-Fon e, which is a public sector organization. People capture their jobs more secure in public sector, moreover the workload and timings of job are much relaxed in the main in public sector organizations. These might be some of the reasons why U-Fone is perceived to be a Clan oriented organization by its employees.The dis simile in the current and preferred culture is usual in individual organizations and industry as well. Clan is the preferred culture by close to of the organizations, spark advance towards an industry preference as well. Ufone culture is very innovative due to a dynamic organization with a powerful culture that allows great deal to make themost of their skills, personality and career in very less time. Ufone empower their employees to compete with others in term of innovation and bringing new ideas. People in ufone utilize their team effort optimally and their marketing strategies are the concrete evidence for that.Communication Communication butt flow steeply o r laterally. The vertical dimensions can be further divided into downward and upward(a) communication. 1. Internal Communication in Ufone Internal Communication of Ufone is accustomed below, Downward and upward communication is called vertical communication within organization Upward communication in Ufone Upward communication is the flow of schooling from subordinates to superiors, or from employees to management. In Ufone communication is an beta source that is considered for success.Upward Communication in Ufone is a mean for mental faculty to * Exchange information to management, Ufone having organic structure employees does not feel hesitation to exchange information. * Offer ideas in which they already have edge like their advertising strategies and package offering are very effective. * crush out enthusiasm as the matter of fact they have been tending(p) empowerment so they come up with interesting ideas. * Achieve job satisfaction that is related with the satisfaction employees achieve from the job. * Provide feedback on the cozy system.Downward Communication Information flowing from the top of the organizational management hierarchy and telling people in the organization what is strategic (mission) and what is valued (policies). Employees working in Ufone are instructed conductly on the most important issues and policies. This has encouraged two way paroles to discuss employees problem and customer relationship issues. Normally Ufone announces important decisions and it falls in this category of communication where employee needs to get all piddle information on what to do in the organization.Upper level management motivates employees and gets feedback and if any policy or issue is not cosmos resolved is discussed to remove. Horizontal/Lateral Communication in Ufone Ufone has constantly been serious for having efficient teams working for divergent objectives like progression and other important issues. Communication among employees at the same level is crucial for the motion of work. Ufone has always encouraged team effort and innovation. Ufone has one more thing to get to its credit is construct good allow by boosting efficiency and improving teamwork. Employees always cooperate and perform well. . External Communication in Ufone Communication with people outside the company is called external communication. Supervisors communicate with sources outside the organization, such as vendors and customers. It leads to better * Sales volume * Public credibility * Operational efficiency * Company profits Ufone believes in Integrated Marketing Communication which is a carefully blended mix of onward motion tools. Ufone employ dissimilar marketing activities and channels to communicate and deliver value to customer. These activities are coordinated to nominate maximum communication output.These communication channels includes-Advertising, gross r even soue progress, public relations, direct marketing personal sellin g. Ufone strategize to carry out promotion in baffle to increase its market share. Strategies Ufone strategize to widen its coverage to all places in Pakistan in order to meet the requirements of its increasing customer base. Now Ufone is heading from cities to remote northern areas in expanding its network and also has developed some sites there. Ufone has intensive promotion in cities, but it is also considering improving its promotion in rural areas as well.Customer Relationship care Ufone decoctes on the 10 commandments rule it has posted on its moorage wall. Ufone believes in SERVICE FIRST rule and trains to its employees (personnel) to follow this rule. It treats its customers as a king because one dissatisfy customer dissatisfies the other customers as well. Ufonepersonnelaretaughttodealwiththecustomerswiththecourteousattitude. Also promotion policies are developed from time to time to retain the customers lost. This is make by giving discounts on calls rates, giving st ep down SMS bundles, free minutes etc. to the customers who dont use their SIMs for 2 to 3 months. Call summation records the calls done by customers to maintain quality assurance. Greeting messages are sent to customers on religious events. Also, natal day messages or cards are sent to the loyal customers. Door step services are provided to the customers. These services give a competitive edge to Ufone. Sales Promotion Ufone strategize to take aid of sales promotion whenever it sees a minor drop in its usage by its customers. They largely go for pull dodge in promotion i. e. hey spend a lot on advertising and consumer promotion to induce last customers to avail their services. Ufone applies sales promotion schemes continually in order to keep its customers loyal and happy. Sales promotions are short term incentives to encourage the purchase or sale of a product or services. Ufone utilizes sales promotion activities to boost its sales. It follows all four ofthe promotion budgetin g methods viz affordable method, percentage of sales method, competitive parity method and objective task method. Ufone uses following sales promotion tools.Contests, Games, Premium tickets and promotional packages. Which type of net Ufone follows? Type of network which Ufone is following is all channel network, where employees coordinate with each other but tranquilize there is central authority and team work is more encouraged. It is rather blend of wheel and all channel network, self managed teams are made and all objectives being performed are checked by central authority. Interpersonal Relationships Individual in Ufone share common goals and objectives. They have more or less kindred interests and think on the same lines.Since they come from the similar background and so they develop good relationship. It has always been better for Ufone. Employees in Ufone respect each other point of view and maintain humble humor throughout. There is most important factor associated with interpersonal relationship is having transparency which plays a vital portion and since all relation must not be biased and so they also focus on honest relationship. Since they have teams that perform most of the time on different issues and they do not thwart in criticism, backbiting and do not interfere each other. This creates a pleasant environment.Baseless rumors are always demoralized and since they have been motivated all the time from upper management and their productivity increases and they try to perform even better and come up with some innovative ideas and they are also satisfied employees. According to a survey conducted, most of the employees do not want to leave this organization for the only reason that they have become satisfied and all the policies and procedures are quite good and criticism has been very low. The reason being the Ufone success could also be the interpersonal relationship which encourages efficiency.Ethics The word ethics is often in the giv e-and-take these days. Ethics is a philosophical term derived from the Greek word ethos meaning character or custom. This description is germane to effective leadership in organizations in that it connotes an organization code conveying moral single and consistent values in service to the public. Ufone always consider ethics while making their policies and enlisting policies. Even marketing strategies are made in the way that shows ethical behavior as compared to competitors so they are strictly following it.Customer relationship management is another important thing which should be taken seriously for ethics. Your customer is your only way for making your organization survives in the market. So ethics are important for Ufone to maintain good relationship with customers and in this regard customer service has been given clear instruction on how to deal customers and they have even promoted ten codes for customers in different franchise of Ufone and also customer complaint cell ha s been formed if someone behaves wrong then it should be taken in to consideration. How Ufone encourages ethical behavior?Also quality service department checks the ongoing calls of customer support and also feedback is checked so these are all the policies in regard for customer relationship and to maintain ethics so customer should feel respected. Recruitment policy of is designed in way that makes sure that bothone should accept for different position in organization and no gender discrimination is made. Even training is given to new employees rather leaving them alone in initial stages. They even hire diverse people and they think it is for the beaver interest of the company to follow such steps.Ufone also holds different issues for showing their delight in for Pakistan. The events like cultural diversity and workshops are good steps taken by Ufone. Employees are given motivation good extrinsic and intrinsic rewards to make them efficient. act Appraisal Objective of the Pe rformance Management The basic objective for instruction execution UFONE employees circles around the following * To look at Performance system as a promoter to an end * Setting an individuals goal * Aligning goals across the company * Ensuring employees get coaching from managers Determining merit pay * Identifying training and development needs * Providing data for promotion decision * Input from multiple source on worker motion The performance appraisal offshoot The Performance appraisal system used by UFONE for reviewing the performance status of its employee starts with identifying specific appraisal goals set by each Group for each cadre. After this a detail job analysis is done with looking in account the job expectation and then matching the actual performance with the desired performance.Afterward the performance is appraised according to the set standards and this appraisal is not done by the supervisor alone, their major focus is on taking into the account the employ ees perspective as well. Therefore whenever the appraisal is done employee is fully participative in the process. Performance Appraisal Method Use by UFONE UFONE is using 180-Degree Performance Appraisal Method. inwardly this method, managers, peers, customers or colleagues are asked to complete questionnaire on the employee being assessed. In UFONE, performance of an employee is appraises twice a year. formerly in June while other in December.In the questionnaire there are five slits and in each section there are five questions related to the performance of employee. There are total 100 points from which an employee gets. Performance appraisal 360 Behavior 20% Results 80% Total 100% Total 500 Marks shell 400 Good 300 Average 250 Compensation Responsibilities of Ufone HR Department Compensation Administration (designing and installing job evaluation program, pay structure, analyzing jobs and their dollar-worth, maintaining suitable records, wage and salary surveys of the labor m arket). * Health and Safety (health programs, sentry duty programs, aesculapian facility). Employee relations (wages, rates of pay, hours of work, conditions of employment, negotiation, contract interpretation and administration, grievance handling, allocation of overtime). * Benefits and Services (insurance programs, Transportation facility, spew out leave pay plans, loan funds, LFA salary, Yearly bonus programs along with special bonuses for achieving high targets). Employees Reaction to the system As mentioned above that Ufone follow the job based and competitive structure, so this thing is in the temper of human that to react against any system because by implementing structure eitherbody in the organization thinks that e or she is doing much and organization is not treating them well with the comparison of others. But at Ufone as we observed mostly of the permanent employees are quite satisfied with this system as compared to the contractual employees. Their reaction towar ds the system is conjunctive because of their appraisal system the Ufone performance appraisal system is very effective after every sextette months everybody knows that what their score is.Ufone is a performance oriented organization so they compensate their employees on the basis of their performance so everybody know that if they show the results then the organization will compensate them good if not then they will never expect, This is a good approach for performance oriented organizations to implement the system like this because of this system everybody interests involves in it. And the Ufone also adopted the Competitive approach for compensation, because of this system every employee know what the other organizations are paying for the same job and what they are getting is fair or not.Some are not satisfied because they think that we are very senior and the organization should have to compensate us for our longevity not for our work done, (Loyalty factor involves). Satisfac tion Reward System at Telecom Sector There is a department which looks after the motivational factors of the employees. Rewards are performance based. But incentives are something related to job tenure and attached to every job title accordingly. They offer both type of rewards 1. Extrinsic 2. indispensable Intrinsic rewards are motivation, making them feel good and giving them empowerment and extrinsic rewards are salary, and different pay plans.Salary at telecom sector According to the field of experience and job description every employee is compensated. Salaries are reviewed every year in January. Beside these fixed salaries there are various ways of honor one 1. If the employers complete their tasks within time and with quality they are recognized at the end of the year and they get bonuses accordingly, 2. If they show excellent performance in their departments, they can be promoted before seniors, 3. There are some commissions given to their employees on the basis of revenue they generate or the customers they make, they get more money. . Medical care,( the employees get medical for their husband/wife/children and parents) 5. Life insurance, 6. Vacations, 7. Relocation, 8. Credit advance policy provident policy/ advance against provident fund and occupying of gratuity, 9. Recreation, 10. Club policy travel, 11. Education assistance policy, 12. Mobile phone, 13. Business peregrine phone policy, 14. Official blackberry policy, Supervisory Support At Telecom Sector Supervisory support is excellent in these companies. They guide their employees about their customers, about the company, about their rights and help them in every manner.Even if the performance of employees is not satisfactory, their supervisors ask them to look for the department of their choice. In the call centers of these companies the agents are constantly monitored by their supervisors, in case agents get stuck with a caller question then the supervisor come to them and help them with th e solving because supervisors are senior persons, the supervisors appreciate their agents before the whole team if an agent takes more calls in their group. dominance Empowerment is the transfer of authorities from a senior to a junior or we can rate delegating powers to another person is empowerment.Ufone is a very friendly employer and lets every personnel work efficiently. It lets every individual have the authority of taking decisions and performing tasks at his own level in the best possible way. This freedom creates a sense ofownership in each employee and he becomes more touch about his job. When the freedom level is created, employees feel happy to work with the organization and hence interact in a friendly way with the customers, thus enhancing the organizations goodwill. Teams Work TeamsRather than having people front committee meetings where very little gets done, or relegate people to their workspace where work whitethorn or may not get done, Ufone assign people to work teams. People can share the workload with each other and competition between work teams will help to encourage productivity. This will allow you to share some of your resources rather than buy one for every desk (like a stapler, for example. Sure, its a small expense but it adds up quickly). Because responsibility is spread among team members, work wont get missed because someone goes away on holidays.Work teams should be semi-permanent arrangements between people. Self managed team The phrase self-directed work team or self-managedteam doesnt mean that the team doesnt need a leader or manager. It just means that the team is responsible andaccountablefor its decisions, as opposed to proposing action that will be approved or denied by someone outside the team. So Ufone always go for self managed team to resolve different issues and if some package plan has to be introduced in case competitor has introduced some cheap package.virtual(prenominal) Teams Ufone often go for Virtual teams that help to reduce expenses and increase productivity. While meetings are essential, its not always necessary for one person to fly to another city or drive to another office to attend the meeting. Virtual teams take care of that by using technology (like Webex or GoToMeeting) to connect teams. The first 3 types of teams are specific groups of people who get together to do the work theyve been mandated to do. The 4th team is simply a mindset to improve productivity while reducing travel expenditures.So lot of team member without travel to other city gets their work done in no time. Leadership Leadership style What makes a good leader or manager? For many it is someone who can inspire and get the most from their staff. There are many qualities that are needed to be a good leader or manager. Ufone upper level management has certain qualities to deal with employees. * Be able to think creatively to provide a vision for the company and solve problems * Be calm under pressure an d make clear decisions * Possess excellent two-way communication skills Have the desire to achieve great things * Be well informed and knowledgeable about matters relating to the business * Possess an air of authority Managers deal with their employees in different ways. Some are strict with their staff and like to be in complete control, whilst others are more relaxed and allow workers the freedom to run their own working lives (just like the different approaches you may see in teachers ). Whatever approach is predominately used it will be vital to the success of the business. An organization is only as good as the person running it. There are three main categories of leadership stylesautocratic, paternal and democratic. Ufone follows democraticstyle of management that will put trust in employees and encourage them to make decisions. They will delegate to them the authority to do this (empowerment) and listen to their advice. This requires good two-way communication and often invo lves democratic discussion groups, which can offer useful suggestions and ideas. Managers must be willing to encourage leadership skills in subordinates.

Friday, May 17, 2019

Extrinsic Element (Mutual Friend)

Charles devil was born in 1812 in Portsmouth, Hampshire, England, to John and Elizabeth Barrow fiend. The second of eight children, Dickens spent his puerility on the southern coast of England, where he attended a good discipline until the age of eleven. The family so moved to London and shortly thereafter his father was sent to debtors prison. Young Charles went to work in a blacking warehouse and was forced to live on his bear in cheap lodgings in a state of near starvation.Although he was soon rescued by his father and sent to school in London, the brief period of abandonment and uncertainty affected his life and his writings for years to come. Dickens did not attend college but was admitted as a reader to the library of the British Museum, where he immersed himself in the study of great literature, particularly Shakespeare. He worked for some time as a clerk, as a shorthand reporter, and eventu e precise(prenominal)y as a news reporter for the Morning Chronicle, a position w hich needful him to travel all over the country. Career Dickenss first success, both critical and best-selling(predicate), was Sketches by Boz (1836), a serial of short pieces on life in London. His first novel, Posthumous Papers of the Pickwick Club (1837), was published, as were all of his novels, in serial form, and by the time the fourth monthly installment was issued, Dickens was the most popular author in England. His writing, once full of hope and optimism, grew increasingly pessimistic as he aged, with images of declension and corruption dominating the later works.Our Mutual Friend was his last completed novel with its images of dustheaps and death, it is widely considered genius of the authors darkest visions. In 1870, while working on The Mystery of Edwin Drood, Dickens suffered an aneurysm in the brain and died the neighboring day. He was buried in the Poets Corner of Westminster Abbey. Dickens Works Over the next thirty years, he continued to publish successful no vels, among them Oliver Twist (1838), A Christmas Carol In Prose (1843), The Personal History of David Copperfield (1850), ignominious House (1853), Hard Times for These Hard Times (1854), A Tale of Two Cities (1859), and Great Expectations 1861). witness Charles Dickens distaste for the upper class and his strong interest in social reform is very evident in all of his writings.Throughout his life, he continually worked on writing novels that reflected his own construe of the social classes. Dickens writes his characters of the lower social class to have more value than the aristocrats that in his own view he has grown to despise B. SOCIOLOGICAL ASPECTS World view most people in england in the middle of 19th century did not have money. They could not constrain ladies and gentlemen. They were the working class. nigh working class people, like Bradley Headstone and Charley Hexam wanted to do better in life. Economy England in the middle of 19th century grew wealthy. Many people suddenly became rich. People who have money could become part of Society. Society people were known as ladies and gentlemen.

Thursday, May 16, 2019

Atlantic Computer Case Study Essay

Atlantic Computer developed a product, the Atlantic practice bundling, to meet an emerging sancti singled waiter commercialize. The Atlantic pack together is a Tronn innkeeper coupled with the writ of execution Enhancing horde Accelerator software tool PESA. Atlantic Computer must decide on the condition strategy. Situational AnalysisThe external analysis is as followsCustomers The first customer identified has a ancient remove to host websites, Web Server customer. The second customer identified has a primary need for file servers that help lay aside designers share graphic, text, and layouts, File Sharing customer. Customers in these shares appear to be the ones that result get ahead the to the highest degree from the PESA tool.Competition The primary competition in the market is Ontario who claims 50% of revenue market share with the residual of market comprised of many smaller venders (external threat, addition A). Ontarios business model focuses on driving out non-value added costs and competing largely on charge (value pricing). Its products are sold primarily through the internet.Collaborators The server divergence relies upon a high-touch direct gross gross sales channel at a higher(prenominal) cost than that of online sales. Sales reps gain 70% salary and 30% commission. Context The largest segment of the server industry is the high performance server segment. The segment is expected to demand somewhat 200,000 units next year and is expected to grow at approximately 3% annually over the following two years. The basic server segment is a newer segment with strong forecasted growth of 36% (external opportunity, attachment A). The segment entrust comprise approximately 20% of come in units sold next year at 50,000 units. By the third year of the forecast, the basic server market go out make up approximately 30% of total units sold.The internal analysis is as follows community situation Atlantic is a well-established confedera tion with over 30 years of experience in the server market. The company is known for providing top-notch, highly reliable products and high quality, responsive post-sales assistance (internal strength, Appendix A). Atlantic has concentrate on selling high-end performance servers to large enterprise customers. The Atlantic Bundle was developed to assist the company in emerging into the basic server segment. The product was created to produce a basic server without creating a substitute product to the high performance servers. However, the logic seems flawed as customers would not have viewed the basic server as a substitute to the high-performance servers (internal weakness, Appendix A). In the past, Atlantics sales force gave away software tools.Relative market/competitive position Ontarios Zink server performs at approximately the same level as Atlantics Tronn. Even without the built-in PESA R&D costs the Tronn was priced higher relative to the Zink. Hence, the target market was n arrowed to include customers that require more than one server. PESA supplys the Tronn to perform up to four times faster than its standard speed. The Atlantic Bundle will allow companies to reduce the number of basic servers they must purchase and reduce operating expenses such as electricity charges and software license fees. Mr. Matzer indicated the Atlantic Bundle is the sale they want.Results The gains to customers from the PESA software tool were examined and it was found that the Web Server and File Sharing application segments will gain the most from the tool. The conclusion was based on the benefit to customers of being able to purchase fewer servers and the resulting savings (internal strength, Appendix A).Challenges The primary challenge will be to address whether Atlantic will be successful utilizing its commissioned sales force rather than online sales. other problem arises in how to motivate the sales force and the training required to sell the Atlantic Bundle. Fin ally, software has historically been given away which appears to be the industry norm. Charging for software may alienate customers (internal weakness, Appendix A). Alternative Courses of ActionFree PESA Software with Purchase. Rather than regarding the PESA R&D as a sink cost, I chose to distribute the costs to every server. The price under this channel was determined to be $2,122 (see Appendix B). The primary drawback is that a customer who would have normally purchased the Tronn without the software would be charged a higher price ($2,122 vs. $2,000). Continuing with the tradition and norm of free software, staff would not have to be retrained and customers will not feel alienated. Furthermore, the one-bundle price could easily be transitioned to on-line sales, and the low price will change magnitude market share. The free software could create an illusion of low perceived value. Finally, the cut back price will result in lower profit margins, and it does not take into conside ration the value advantage sure by the customer.Competition Based Pricing. The price under this despatch was determined to be $3,400 (see Appendix C). to a lower place this route, the company will earn more profit per bundle sold. Additionally, minimal effort is required to determine the price. However, the competition based pricing creates indifference between the Atlantic Bundle and its competition. The higher price will also reduce market share and could stir a pricing war. Cost-Plus. The price under this route was determined to be $2,245 (see Appendix D). Atlantic would gain market share under this route as the price is low relative to the benefits the customer receives. Additionally, the pricing will remain the same for the next ternary years. This approach does not take into consideration the value advantage received by the customer. Also, it results in lower profit margins per bundle sold. Value-In-Use.The price under this route was determined to be $3,200 (see Appendix E ). The primary benefit is that the approach is customer focused. The price is justified and the customer will perceive higher value for the price. higher(prenominal) margins will also be earned. However, Atlantic will lose market share under this route at the higher price. Additionally, staff would have to be extensively re-trained and motivated. Customers who primarily purchase online may be reluctant to sit through We can save you money sales pitches.RecommendationThe company should buy the farm with the free PESA software route. The primary benefit is that the company will be able to initiate online sales which will reduce training costs, salaries, and commissions and will make up for the lower profit margins earned. One primary drawback is a customer will be charged a higher price even if they do not require the PESA tool. However, the target market has been narrowed to include customers that require more than one server, because it is incredible that a customer who requires o nly one server will purchase the Tronn over the Zink. The most likely response from Ontario is to lower the price of the Zink to remain competitive. At the low price of $2,122, Ontario would have to lower Zinks price to less than half of the price of the Tronn to fight for market share from the target market. Finally, the lower price feeds into the market-penetration strategy to maximize market share. The issue of perceived low quality can be do by as customers have proven the low-cost strategy utilized by Ontario has not affected their opinions on quality.ConclusionThe free PESA software will allow the company to compete on the same level as Ontario through price and online sales without having to retrain employees, stray from the general rule of providing free software, or introducing sales pitches to customers who will likely be reluctant to take part. The low, competitive price will back market penetration and favor Atlantic should Ontario reduce its prices.