McDonalds Review B-TEC Essay Example for Free

McDonalds Review B-TEC Essay McDonalds is an international franchise which welcomes 58 million customers in over 31,000 different locations worldwide and over 1.5 million employees. The company serves an average 47 million customers each day throughout the 119 countries you can find McDonalds in. The franchises main purpose is to deliver products like food and drink putting it in a secondary sector. Founded in 1940 in Illinois, USA by Dick and Mac McDonald the company has since become the largest fast food retailer in the world. Although McDonalds has received a lot of criticism from people that campaign for healthy eating, the company have since introduced a healthy eating range including salad vegetables and have cut down on advertising of the more unhealthy range of foods it supplies. Along with the eat healthily phenomenon McDonalds have adopted, inspired by the new worldwide need for encouragement of keeping fit, the company have introduced R Gym which is equipped with childrens gym equipment and video games. The company has a Market Capital of around à ¯Ã‚ ¿Ã‚ ½42 billion and (2006) profits of $3.544 billion, which was nearly a 300% rise from 2002 ($893 million). McDonalds is becoming increasingly popular in Asia (which is currently the fastest growing business region in the world) and the franchise is set to open 100 new drive-thru locations in China. McDonalds has a range of restaurants in many countries. The most popular being the counter service and drive-thru service located in many well-populated towns cities. The other types include the McDrive, simply only a drive-thru service found near highways. You will also find a walk-thru service in some downtown-areas although these are quite rare. Also, to keep up with the cafà ¯Ã‚ ¿Ã‚ ½ market, McDonalds decided to introduce a Starbucks-type named The McCafà ¯Ã‚ ¿Ã‚ ½ which was started in Melbourne in 1993, being a concept of McDonalds Australia and are usually located in most McDonalds restaurants throughout the country. Sales have risen 60% in some stores with the new McCafà ¯Ã‚ ¿Ã‚ ½ look and feel and they are found at 600 different regions in 2006. McDonalds are also located at truck stops, shopping malls and in Wal-Mart/Asda stores. McDonalds products include; hamburgers, French fries, chicken sandwiches, soft drinks, breakfast meals, desserts, McFlurrys, muffins, milkshake as well as salads and vegetarian options.  McDonalds currently uses various ways of advertising, including on T.V, the radio, in magazines, newspapers through door-to-door leaflets. Throughout the U.K, they are offering a buy-one-get-one-free offer on Big Macs and happy meals which should increase sales for the short term and gain more popularity. They also advertise a healthier option to appeal to new customers looking for a healthier choice. The corporation also advertises its competitions such as the Best Win Monopoly in which customers can win prizes and McDonalds have also supplied free toys and games with the childrens happy meal. This has been known to bring in a large amount of custom. McDonalds isnt always owned by franchisees 15% of McDonalds stores is owned by the corporation itself. However, in the U.K, less than 30% of stores are owned by franchisees. The corporation earns revenue by operating restaurants, franchising restaurants, and being an investor in properties. 85% of McDonalds restaurants are run from a variety of franchise agreements joint ventures. McDonalds use a slightly different form of modelling their business; they collect franchise fees and marketing fees as well as rent which can be determined by sales. The corporation is currently sponsoring London Olympics 2012 the